Social Media
The Graco brand will get an Instagram redesign, focused on our message. Additional products will be sold with the carseats, including a Graco story book titled "My Dad Loves Me, He Keeps Me Safe."
The carseat instruction manual and packaging will also be updated. Instead of looking like a boring, industrial purchase, the new design will focus on the exciting journey of raising kids and helping them grow as their car seat changes.
We sent this campaign to Graco, and they responded:
Dear Grayson,
Thank you so much for reaching out and for sharing your commercial with us — we truly appreciate you thinking of Graco for your project. Congratulations to you, Savannah, and Maura on completing such an impressive piece of work!
I took a look at your links, and it’s clear that a lot of creativity, effort, and passion went into this campaign. We love seeing how students interpret and showcase our products, and it’s always exciting to see the next generation of advertising talent push boundaries.
Thank you again for sharing your work with us. We wish you and your teammates the very best as you continue growing your advertising careers — your creativity definitely shines through!
Bryanna
Graco Customer Care
Behind the Scenes
Art Director: Savannah Ward
Copywriter: Maura Broadhead
Content Creator: Grayson Hardman