H&M will use an image generation tool that shows the user in H&M clothing. Users can upload a picture of themselves and try on clothes using the H&M website or app. Confident buying is simple when you already know how you'll look with a new fit!
Our goal is to shift H&M's perception from a grunge clothing outlet into a classy store that empowers buyers with confident purchasing.
Art Director: Erica Myers
Content Creator: Grayson Hardman